Speed to Lead Isn’t a Metric, It’s a Revenue Multiplier
Most operators treat lead response time like a KPI. It’s not. It’s the difference between a 2x and a 10x return on ad spend. Here is why.
Most operators treat speed to lead like a "gold star" on a report card.
They think a 5 minute response time is good.
It isn't.
In the world of paid traffic, 5 minutes is an eternity.
Lead value does not decay linearly. It drops off a cliff.
If you call a lead in 1 minute, you are 7x more likely to qualify them than at 30 minutes.
If you wait an hour, you might as well burn the lead cost in the parking lot.
The problem isn't your setters. The problem is biology.
Humans eat. Humans sleep. Humans get distracted by Slack.
When you scale paid ads, you create a volume of leads that humans cannot handle with perfect consistency.
This creates a revenue ceiling.
You spend more on ads. Your setters get overwhelmed. Your speed to lead drops. Your ROI tanks.
You think the ads stopped working.
The ads are fine. Your infrastructure is broken.
You don't need more "hustle" from your team. You need leverage.
You need a system that doesn't sleep.
This is where Cortana changes the math.
Cortana acts as your AI revenue infrastructure. It handles the follow up the second the lead hits the CRM.
No 5 minute delay. No human error.
It qualifies. It probes. It books the appointment.
It turns speed to lead from a metric you track into a multiplier you own.
Stop hiring more setters to fix a speed problem.
Fix the system.
