More Leads Won’t Fix a Broken Funnel
Most founders think they need more leads. They’re wrong. They need a better bucket. Here is why your labor-heavy funnel is the real ceiling.
The Lead Volume Trap
You spend more on ads. The lead count goes up. The revenue stays flat.
Most operators think the solution is more volume. It isn’t. If your bucket has holes, a bigger hose just wastes more water.
The Real Cost of Labor
Human follow-up is a bottleneck. People are slow. People are inconsistent. People get tired.
Stop pouring money into a clogged funnel. Human delay is a leak. Cortana is the plumbing. Systemize your speed.
When a lead hits your CRM, the clock starts. Wait 30 minutes? You’ve already lost. The "Speed to Lead" gap is where most revenue dies.
5 minutes. That’s all you have. After that, your lead is gone and your ad spend is wasted. Speed isn't a luxury, it's a requirement.
System Over Effort
Scaling with humans is a linear trap. Double the leads? You need double the SDRs. That increases complexity, not profit.
You don’t need more hands. You need a system that doesn't sleep.
How to Plug the Leaks
Stop hiring and start building infrastructure. Cortana replaces the manual steps that kill your margins. It identifies the winners, handles the follow-up instantly, and books the call.
Labor is a cost. Systems are an asset. Stop managing people and start managing signals. Build infrastructure, not a headcount.
It isn't a tool. It is revenue infrastructure. It turns your "broken" funnel into a predictable machine.